All of Us {r}evolution is a blog created by two girls, Shannon and Kristin who aspire to break through and change the fashion industry by coming up with a new stylish yet socially sustainable clothing line. Their goal, as stated on their blog, is "to create the ideal wardrobe for women like us, looking to simplify our lives, reduce our footprint, and look damn good in the process." Their clothing line is unique in that they emphasize world travel and the reduction of excessive consumption which goes directly against American consumerism. They envision a mission, "We want to have it all. Freedom. Passion. Purpose. So we're starting a clothing line to change the paradigm of fashion and consumption. Because we believe one idea can make the world better, for all of us" that is truly inspiring for entrepreneurs everywhere.
In the girls' journey to creating an organic, fair trade clothing line, they share their experiences and struggles as well as tips on how to become a successful entrepreneur. One piece of advice that they give to rising entrepreneurs is to break the comfortable routine of a typical 9-5 job or whatever else they are doing in the moment and instead to go right ahead and pursue their entrepreneurial dreams because you've got to start somewhere even though it might be terrifying. They share stories of other entrepreneurs who are doing the same to provide inspiration for the rest of us out there. In addition, they also put their business strategy and process out there in order to obtain consumer opinions to help them make a decision. For example, in one of their blog posts, they give detailed information about 3 possible suppliers for their new clothing line, each with distinct characteristics. This might seem like a poor strategy but their reasoning for this is that they want to give consumers more options and promote those companies that support sustainability. Overall, the blog shares their experiences about doing the best they can to move forward with their line while encountering setbacks on the way, such as the disastrous arrival and failure of their first sample designs.
Currently, the girls are looking into the future and considering various countries around the world to travel to in order to explore their supply options in countries like India, China, New Zealand, and Australia. In their attempt to do something completely new in the fashion industry, to create a completely sustainable, 100% organic, travel apparel line that promotes minimalism and un-consumption, and says "no" to cheap fabric, cheap labor, and the environmental damage of traditional textiles, they are truly innovative visionaries who provide inspiration for all of us to consider our impact on sustainability.
Link to blog: http://www.allofusrevolution.com/
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