Week 8 - Networking

     Prior to the launch of this new line, we will be hiring a team of skilled web designers to create a web page exclusively for this new apparel that we are gonna be introducing. It will provide a platform for our company to directly sell our products to customers. The web page will also display basic information about our company and who we are, including our mission and vision, detailed information on our products, promotions, etc. With the growing importance of social media, we will also provide direct links to our Facebook and Twitter page as well. Another aspect of establishing our internet presence will be aimed at trying to incorporate a more interactive user experience when visitors are on our page.
     One challenge of networking that we will need to overcome is coming up with a unique domain name within an already populated marketplace. It is apparent that the internet is increasingly growing bigger and bigger every day and websites are being created on the web every second. As a result, there are less and less domain names out there available and creativity is needed to come up with one that we can use. After we have made our domain name, we will also have to look at other existing domain names that are similar to our company's to see if we can possibly claim rights to them if they are used in bad faith.
     As established earlier on in our blog posts, we have emphasized security and the importance of retaining our customers' personal information only for the sole purpose of conducting sales transactions. So in order to do this, we have to utilize the https protocol on the web instead of just http. This additional secure sockets layer (SSL) will sit on top of the hypertext transfer protocol (http) to ensure that any information entered on our website by a user is encrypted. This is especially crucial when it comes to promoting online shopping as transactions made through the web are a major source of identity theft and fraud in today's world. Our company will make sure to do everything in our power to ensure the security of our customers.