Week 5 - Input and Output

     Radio Frequency Identification (RFID) technology is a new input innovation that is gaining popularity in the retail industry. So in order to keep up with the newest and latest technology, we will be implementing the use of RFID tags in our inventory counting process. This will help us save a lot of time and prevent unnecessary tedious work for employees when counting our inventory. Compared to the bar code, the RFID tag will be much faster and efficient since it has the capability to scan multiple number of items within a distance instead of just one line of sight. It is also fully automated and highly accurate so it will save us time as it is much less error-prone. Although there is still much research going on to improve this developing technology, our company believes in utilizing the most innovative and efficient technology that exists out there, hence, why we are experimenting with RFID tags right from the beginning.
    Another technology that our marketing/advertising department will be utilizing in promoting this product will include the use of Quick Response (QR) Codes.We will generate our own QR codes to include various messages about our new products for customers to read in order to promote a more personalized shopping experience. These messages will include a direct link to our online website in which customers can explore a broader selection of products in greater detail. We will also make sure to include QR codes in stores so that shoppers will receive deals and offers right on the spot just by scanning a quick code and hopefully will persuade them to try our new product. Including the use of QR codes in our marketing strategy will certainly help us aim for a more interactive shopping experience for our consumers.
     Since our brand is all about implementing and going along with the latest new technology, we also decided to team up with Google to introduce the new Google Wallet along with our new product line. Our retailer who will be carrying our new sports wear line has agreed to introduce self check-out lines for the Google wallet in stores. In return, Google will offer to give us some advertising space for the new line on their web pages. We are looking forward to see the great results that this partnership will generate in terms of sales and popularity.